Carpet Cleaning Birmingham

How Professional Carpet Cleaning Can Help You Sell Your Home

Putting your house on the market? Here’s why carpet cleaning can help you close a quick sale

Carpet Cleaning Help Sell Home

Whether you’re upsizing or downsizing, it’s important you maximise the sale price of your home while avoiding it sitting on the market for too long.

Converting a garage, adding a bedroom, replacing old flooring and renovating kitchens and bathrooms are all proven to add value to a property.

But if you haven’t got thousands of pounds to invest, how do you do add value and make your home a more attractive proposition to potential buyers?

Clean carpets can make or break a sale

What do your carpets look and smell like?

What might be a charming ‘lived-in’ appearance and smell to you, will almost certainly put off buyers. While colour schemes and design are a matter of personal taste, there’s nothing more off-putting to house hunters than dirty, smelly carpets. (Especially carpets that emit the smell of dog or cat urine!)

But should you replace them if they’ve seen better days?

This is not usually necessary in our experience.

Replacing carpets usually runs into the thousands of pounds, and causes too much upheaval while you’re in the process of trying to sell your home.

By choosing to have your carpets professionally cleaned, you minimise disruption and save a small fortune.

Do you need to clean your carpets?

If your carpets have any obvious stains or odours, or simply haven’t been cleaned in a long time, it is wise to get them professionally cleaned before putting your home on the market.

The longer you have lived in your home, the more your senses will have adapted to the appearance and smell of your carpets and flooring.

Potential buyers on the other hand, will quickly pick up on any unsightly stains and curious odours.

Clean, fresh smelling carpets will project a positive first impression to viewers, and, if they don’t need to replace the carpets, it’s one less cost that they will be concerned about when considering purchasing your home.


If you’re thinking of selling your home, we provide professional carpet cleaning in Bridgend, Cardiff, Swansea and throughout South Wales.






The Consumer’s Guide To Effective Carpet Cleaning

The Consumer’s Guide To Effective Carpet Cleaning

Firing up our petrol powered, van mounted machine, it’s easy to take for granted the sheer power, heat and reliability we have on tap these days.

Step back a century and carpet cleaning and stain removal methods appeared crude and, at first glance, somewhat comical (think brushing carpets with tea leaves and freshly cut grass and mopping up stains with beef gall and split loaves of hot bread!)

Nevertheless, carpets and rugs were always fastidiously and proudly maintained and any spillages and stains quickly treated. And besides, isn’t there something inherently satisfying about restoring (and preferably maintaining) a quality rug or carpet, rather than casually discarding and replacing it?

It is thought that the first truly “on-location” carpet cleaning companies emerged in the mid 1930’s as fitted wall to wall carpets gained in popularity. But it was perhaps with the advent of hot water extraction cleaning machines in the 1960’s when carpet cleaning became more sophisticated, effective and reliable.


“An ugly little carpet cleaning machine that was innovated by Bill Wisdom made its appearance. He used prevailing technology and material to build a machine that had two stainless steel, restaurant style coffee pots sitting on a base that rolled on four tiny casters. I believe the coffee pots were ten gallons each. One held the cleaning solution and the other was for recovered water. The base unit contained two small electric motors, a tiny solution pump and a small positive displacement sewage pump for vacuum. That little sewage pump would eventually revolutionize water recovery in the cleaning business.”

Indeed, the invention of that “ugly little carpet cleaning machine” gave birth to the process that we believe is still the best way to effectively clean upholstery and carpets: Hot Water Extraction Cleaning (sometimes referred to as steam cleaning).

But, as I mentioned earlier in this post, the technology has improved greatly over the years while the actual processes and chemicals have been honed by companies around the world.

So, here’s what we believe to be the most effective and thorough method of delivering the hot water extraction method when cleaning wall to wall carpets, and the equipment options available and employed by modern-day carpet cleaning companies.

A Detailed Look At The Hot Water Extraction Cleaning Processes

While the dose makes the poison (in this case chemicals and horsepower!) there are some “pre-extraction” steps that often make the world of difference to the finished result of a carpet clean.

The first step?

Pre-Clean Inspection

A carpet cleaning company should never start spraying chemicals over your carpets without first testing to identify the type of carpet fibres and identifying any pre-existing stains.

The incorrect application of an unsuitable chemical may cause irreparable damage or make it more difficult to remove particular stains.


A thorough vacuum is necessary to remove loose soiling, hair and debris and it helps ensure a more consistent result.

While there are many good domestic vacuums available in high street stores, most professional carpet cleaners will be using a more robust vacuum such as a powerful Sebo.

Special attention should be paid to corners and skirting boards.

Pre-Spraying Of Chemicals

After vacuuming, a high quality, soil loosening pre-spray is applied to the carpet in order to break down general traffic soiling and stained areas.

Any conspicuous individual stains may need to be treated with specialist stain removal products. Examples of such stains would be oil, make-up, tar or red wine.

There are many brands available to carpet cleaning companies. The choice often comes down to personal preference and the technician’s knowledge of the various products (that little bit more experience in the field often proves the difference between removing and not removing a stubborn stain.)

Agitation (Or Massaging The Cleaning Solution Into The Carpet Fibres)

Once the carpet has been pre-sprayed, the chemicals often need to dwell for several minutes be agitated and worked into the fibres to facilitate the breaking down of the ingrained soils and stains.

There are many pieces of equipment that can be used for carrying out the agitation process. A basic but effective (and safe) tool, is a simple carpet agitation brush that is run back and forth through the fibres.

Another machine that carpet cleaning companies may use is an electric agitation machine such as a Sebo Duo, or for larger expanses of carpet, a rotary machine with attached pads or brushes (particularly helpful for large commercial jobs or heavily soiled carpets when there is sufficient space to manoeuvre.

Hot Water Extraction

To thoroughly clean a heavily soiled carpet, it’s hard to beat hot water extraction.

Hot water extraction can be carried out using electric portable type machines or more powerful petrol powered truckmount engines that provide more consistent heat and suction.

The key point is that the machine must be capable of generating sufficient heat, water pressure and suction to remove the maximum amount of moisture and all loosened soil particles.

To ensure your local carpet cleaner is operating machinery of the required standard, check that they’re fully approved members of The Approved Carpet Cleaners Alliance (TACCA).

Post-Cleaning Processes

Once the carpets have been fully extracted, there should  be a final inspection to check all stains have been treated to best practice.

Maybe there’s a stubborn stain or two that would benefit from additional treatment with a different chemical and another extraction?

Once the carpet cleaning technician is sure that all stains have been treated correctly it is important that the drying process is helped along by combing the carpet fibres with a grooming brush and in some cases the use of turbo dryers.

Consumer's Guide To Carpet Cleaning

What You Should Be Doing Between Your Scheduled Professional Cleaning Appointments

While the above process will make a huge difference to the appearance and health of your carpets and home, there are some steps you should (and shouldn’t) take in-between your regular carpet cleaning appointments.

1. Vacuum regularly.

Yes, I know it’s incredibly predictable and boring, but regularly vacuuming your carpets prevents loose soil and dirt morphing into unsightly greying / brown areas that spoil the appearance of light coloured carpets. It also prevents the premature wear of carpet fibres caused by abrasive soil and grit.

2. Never, ever, ever apply shop bought “specialist” stain removal products.

They rarely work. And they often ruin carpets.

Enough said. You’ve been warned.

3. Blot stains with clean water and towels.

You may have heard it before: Blot, don’t scrub.

You should never “scrub” in case you merely spread the stain to a wider area of carpet and, in addition to making the stain appear visually worse, you’ll potentially damage the fibres.

Patience is key.

4. Deal with spillages immediately.

Yes, I know you probably mop up any spills as soon as they occur (in my experience, very few people are happy to pass their evening watching a red wine stain sink deeper and deeper into their carpet, adding a menacing purple hue to freshly fitted beige wool!)

But if a stain remains after blotting it with a towel, it is far cheaper to call your local professional carpet cleaner and ask them to remove the stain than it is to ruin your carpet by attempting to treat it with a cocktail of harsh chemicals.

5. Consider applying a high quality stain protector. 

Stain protectors can provide a barrier against spillages that may otherwise become permanent stains.

The relatively small cost of such a product can be the difference between simply blotting up a spillage and replacing an expensive carpet.

These products can also help prevent soils becoming embedded and make vacuuming a much easier task.

A Summary Of What We’ve Covered

During this post I’ve attempted to cover what I believe to be the most important aspects of the modern-day carpet cleaning process.

If you’re researching having your carpets cleaned then I hope that you’ve worked out that in most circumstances we’re avid proponents of hot water extraction cleaning (it is also the method that most major carpet manufacturers recommend).

You should also have gained more of an understanding of what constitutes a “thorough” carpet cleaning process.

There will be occasions when this process may differ slightly and when alternative machinery and processes may be more suitable than others.

But the overall message remains the same:

  • Take care to maintain your carpets and furnishings.
  • When choosing a carpet cleaning company, do your research, and use this guide to ask some probing questions.
  • And then schedule a regular professional hot water extraction clean that will keep your carpets looking fantastic for many years to come.







Autumn: The Most Important Time Of Year to Get Your Carpets Professionally Cleaned

Autumn: The Most Important Time Of Year to Get Your Carpets Professionally Cleaned

Although spring is the time of year most often associated with household tasks and cleaning, the Autumn months are when the most thorough cleaning should be organised.

This is because Autumn is a time when allergies increase due to an increase in carpet dust mites and harmful bacteria.

Autumn Carpet Cleaning

Here’s what Dr Lisa Ackerley, a professor of environmental health at the University of Salford has to say:

“A perfect indoor storm of falling night-time temperatures, central heating being turned up and closed windows having inadequate vacuuming means that autumn is “the perfect time for carpets to house potentially harmful microbes and dust mite allergens.”

There’s no doubt that as the long cold days draw in, it’s tempting to close all your windows 24 hours a day and crank up the central heating.

But this only makes the problem worse. Reducing ventilation will increase moisture in your home’s atmosphere and provide the perfect breeding ground for bacteria, dust mites and other such allergens.

To manage and minimise the problem, Dr Ackerley recommends using a powerful vacuum cleaner and carrying out a thorough, deep Autumn clean, while ventilating your home when convenient.

“Skin flakes, dust, dirt, food crumbs and anything that has come in the house from pets and shoes gets trapped in the carpet and other soft furnishings. With that in mind, thorough vacuuming is essential to minimise health risks. In my view, doing this at this time of the year is far more important that the traditional spring clean, which has far less importance from a health perspective.”

Indeed, investing in and using a powerful vacuum will certainly help remove pet dander, hairs and dead dust mites. But in order to completely remove these troublesome allergens, a deep professional carpet clean is essential at this time of year.

We use a powerful Hydramaster truckmount carpet cleaning machine that offers high temperature steam cleaning and effectively removes dust mites from your carpets.

For a free quotation for your Autumn carpet clean, call us on 0800 028 2788 or 07530 532208



Carpet Cleaning: Price Is What You Pay, Value Is What You Get

“Price Is What You Pay, Value Is What You Get”

Carpet Cleaning Prices

There are seemingly two options when it comes to cleaning your carpets and upholstery (or indeed rugs, hard flooring and leather…)

The first option is to hire a DIY carpet cleaning machine and purchase chemicals from your local supermarket or hardware store.

The second option is to call a few carpet cleaning companies and plump for the cheapest quote you’re given over the phone.

Big mistake. Here’s why:

The machinery makes a huge difference


There’s rarely a week that goes by that we’re not called out to try and rescue a carpet that has been over-wet or shrunk by a homeowner using a Rug Doctor or similar rental machine.

These machines simply don’t have the power or the suction of more advanced professional carpet cleaning machines, and the chemicals aren’t anywhere near as effective in my experience.

In addition to this, the homeowner operating this equipment is highly unlikely to have any knowledge of how to safely clean a carpet or how to remedy a fault or mistake.

We do not recommend – under any circumstances – that you attempt to clean your own carpets with these hire machines.

So, now we’ve ruled out renting a DIY machine, I guess it’s time to call a professional…

But how do you choose the right company to clean your carpets or upholstery?

Although I’ve already covered why you shouldn’t consider hiring a carpet cleaning machine, you may be surprised to learn that some “professional” carpet cleaners use budget equipment that you could actually hire yourself.

In fact, one of the biggest problems with the carpet cleaning industry is that anybody can hire an under-powered machine, post a few leaflets and start cleaning carpets.

And if the business owner has very limited funds, it is often the case that they haven’t been professionally trained – and some will even be trading uninsured – meaning they offer you no protection against accidental damage or injury.

Needless to say, this is not a risk you would wish to expose yourself to.

And then there’s the carpet cleaning companies that have actually attended industry training courses and do hold full insurance.

Surely they’re all the same aren’t they? And it’s simply a case of booking the cheapest quote?

Not necessarily.

Although many companies may indeed operate equipment that far out-performs basic rental machines, there is still a huge difference in the price (and performance) of professional grade carpet cleaning machines.

Here’s an example of how 3 local carpet cleaning companies may differ in their approach, service levels and results:

Company A.) Operating in the bottom end of the market, this company invests very little in equipment, training or products, and only survives due to the volume of work such cheap prices secure. It goes without saying that results will not match those of a more conscientious carpet cleaner operating a higher standard of equipment. Indeed, the results are often unacceptable and the process may cause damage to expensive furnishings (as with homeowners using rental machines, we often attend homes with carpets that have been damaged by inexperienced budget priced cleaners.)

Company B.)  This company might be operating a reasonably efficient but dated portable electric machine and may have attended a training course several years ago when starting the business. Although not operating at the high-end of the industry, they operate machinery that gets satisfactory results and charge accordingly. Re-investment in the best training, equipment and chemicals is stifled (as are results) due to high running costs and limited repeat business. Sometimes these companies may be more of a general cleaning company – rather than carpet and upholstery cleaning specialists – and therefore their commitment to furthering and improving their knowledge is not what it should be.

Company C.) This company charges a higher price than company A.) or B.) but offers a superior service and attains better results. This is because they constantly reinvest in the best training, machinery and chemicals in the industry and are therefore exposed to higher running costs. For example, while the purchase cost of the carpet cleaning machines of company A.) and B.) is likely to be in the range of £250 – £3000, company C.) may have invested anything from £5,000 – £30,000 in one machine alone. Such an investment means that the results attained are the best they could possibly be and repeat customers are the norm.

These 3 examples paint a very general picture of the carpet cleaning landscape, but I’ve omitted one other important example:

Company D.) The False Advertiser 

The false advertiser can easily be spotted because of their incessant promotions of a SALE that never ends.

The headlines are depressingly predictable:


50% OFF!



This is an unethical approach for two reasons:

The first reason, is that even if they do manage to charge a reasonable price for their service, they are giving you a false impression of the original price. In other words, there was never an original higher price.

The second reason is far more sinister and it involves an illegal practice known as bait-and-switch.

Here’s the official definition:

noun: bait-and-switch
  1. the action (generally illegal) of advertising goods which are an apparent bargain, with the intention of substituting inferior or more expensive goods.

So, in the case of the carpet cleaning industry, a company that is using illegal bait-and-switch tactics would use an eye-catching headline to advertise their services for a bargain price.

An example would be the above mentioned “5 ROOMS FOR £50.”

From my many years of experience, I can guarantee that if such prices were to be completely genuine, the company would be out of business within a year.

The cost of purchasing and maintaining professional grade equipment (and vehicles), along with the advertising costs of acquiring customers via bargain offers, would mean it would prove an incredible feat if they even managed to break even.

But, of course, their aim is not to actually leave your home having only cleaned your 5 rooms for a mere £50.

That price is for their really basic clean.

What they actually want you to do is to opt for their advanced deep clean; at a vastly inflated price.

Here’s the thing:

There is no such thing as an advanced deep clean … Or at least there shouldn’t be.

Every carpet cleaner’s final price should always include performing a full deep carpet clean and extraction, using the best quality chemicals and maximum effort.

Yes, there are sometimes special circumstances when a higher cost may be necessary (an obvious example is if you require Stain Protection applied, or if the carpet cleaner is likely to incur additional costs on a job).

But offering a fictitious headline price for a darkly cloaked, inferior service, with the sole intention of using aggressive sales tactics to inflate the price multiple times, is quite simply illegal.

And by falling for such deceitful tactics, your final bill is almost certainly going to be far higher than if you had chosen to spend a little more with an honest company with a proven track record.

























Over-Wetting: A Common Problem When Using Rental Carpet Cleaning Machines

Over-Wetting: A Common Problem When Using Rental Machines Or Hiring An Inexperienced Carpet Cleaner

In the early days of carpet cleaning over-wetting was much more common.

The chemicals were sometimes harsh and the machinery somewhat less sophisticated and powerful than today.

And yet, over-wetting is still a problem we come across fairly regularly – most often when we’ve been called out to try and rectify the handy work of a cost-conscious homeowner who’s hired a supermarket rental machine!

But it’s not just rental machines that are responsible for over-wetting carpets.

There are also untrained and uninsured part-time carpet cleaners using sub-standard machinery and cleaning carpets using incorrect methods.

But aside from the inconvenience and excessive drying time, why else is an over-wet carpet a problem?


Shrinkage is caused by over-wetting a carpet during the cleaning process. This can be due to using too much water or because the machine is either not powerful enough, or it’s been set-up and operated incorrectly.

It is vital that your carpet cleaner assesses any risks and identifies the type of carpet you have in your home.

Over-Wetting Carpets

If there is only slight shrinkage, it may be possible to stretch the carpet back into place. But if there is significant shrinkage, the only option is to replace the carpet.

Although an experienced carpet cleaner will take measures to ensure there is no risk of shrinkage, it is important you check they hold full insurance just in case there’s a problem.

Bad Odours

A carpet that has been over-wet and remains damp for several hours / days may develop a nasty musty smell. This is often cause by bacteria setting in.

Although this problem can usually be remedied, it should be avoided in the first place by an experienced carpet cleaner.

And if you absolutely insist on cleaning your carpets yourself, it’s a good idea to ensure you have good air flow and ventilation within your home – both during and after the cleaning process. Open your doors and windows until the carpet is completely dry.

If your carpet is still wet after several hours, contact an experienced technician – otherwise you risk bacteria and mold forming.

It seems over-wetting and stagnant, musty smells are a common complaint of homeowners who’ve used rental machines.


This is something to be particularly aware of when cleaning wool carpets.

Browning is the term used to refer to brown spots that appear out of nowhere sometime after the cleaning process has taken place.

It is more common in jute backed carpets and is caused by soil or previous spillages wicking back up, often due to over-wetting.

Although these spots can appear irreversible if you were to simply try and scrub them out, a good carpet cleaning technician will have the knowledge to remove them safely and prevent any further problems.

We’re often called out to customers who’ve had their carpets cleaned with a rental machine or by an untrained cleaner and notice these brown spots suddenly appearing all over their freshly cleaned carpet!

Although over-wetting can cause expensive damage to your carpets, you can avoid the risk altogether by hiring a fully trained and insured company with the experience and knowledge to carry out the work and deal with any potential problems.




Our Home Carpet Cleaning Process

Our 10 Step Home Carpet Cleaning Process

There are many factors that influence the results of carpet cleaning.

Firstly, rental machines don’t achieve results that are in any way comparable to those that can be achieved by a professional carpet cleaner.  They may even cause irreparable damage to your carpets.

Secondly, not all carpet cleaning companies are equal…

Some use cheap solutions and dated machinery purchased on the second hand market, while others invest in the very best equipment and cleaning solutions.

This difference is reflected in the results:

Home Carpet Cleaning Process

But one of the key factors in the effectiveness of professional carpet cleaning is in following a methodical process.

Here’s how we do it:

Our thorough home carpet cleaning process:

1.) Carpet Inspection: We test your carpet fibers to ascertain whether your carpets are man-made or wool /mix. We also identify stains and choose the best method of treatment.

2.) Area Prep: We’ll carefully move large items of furniture and clear the floor ready to vacuum.

3.) Vacuuming: Using a powerful commercial vacuum, we’ll thoroughly remove dry soling in all areas of the carpet.

4.) Spray and Treat Spots: We use a pre-conditioning solution to break down the dirt and soiling. We’ll also treat individual stains and spots with the appropriate chemicals.

5.) Agitation: Using a specialist agitation machine, we work the solution into the carpet fibres, loosening ingrained dirt.

6.) HWE Extraction: Using steam at up to 225 degrees Fahrenheit, our powerful machinery extracts soil particles and moisture, avoiding over wetting and the risk of shrinkage!

7.) Post-Inspect and Treat: We inspect the carpet a second time and any stubborn stains receive extra treatment.

8.) Grooming: Your carpets are groomed with a professional grooming brush, lifting the pile. This aids the fast drying process.

9.) Turbo Drying: While we are packing away, a turbo dryer will be turned on to help speed drying (most carpets will be bone dry within an hour or two!)

10.) Final Carpet Inspection: We inspect your carpets again and check you are 100% happy we’ve carried out our service to your satisfaction.


All the above steps are essential to get the best possible carpet cleaning results. 

Corners cut to save time or money will always compromise the final outcome.