Carpet Cleaning: Price Is What You Pay, Value Is What You Get

“Price Is What You Pay, Value Is What You Get”

Carpet Cleaning Prices

There are seemingly two options when it comes to cleaning your carpets and upholstery (or indeed rugs, hard flooring and leather…)

The first option is to hire a DIY carpet cleaning machine and purchase chemicals from your local supermarket or hardware store.

The second option is to call a few carpet cleaning companies and plump for the cheapest quote you’re given over the phone.

Big mistake. Here’s why:

The machinery makes a huge difference


There’s rarely a week that goes by that we’re not called out to try and rescue a carpet that has been over-wet or shrunk by a homeowner using a Rug Doctor or similar rental machine.

These machines simply don’t have the power or the suction of more advanced professional carpet cleaning machines, and the chemicals aren’t anywhere near as effective in my experience.

In addition to this, the homeowner operating this equipment is highly unlikely to have any knowledge of how to safely clean a carpet or how to remedy a fault or mistake.

We do not recommend – under any circumstances – that you attempt to clean your own carpets with these hire machines.

So, now we’ve ruled out renting a DIY machine, I guess it’s time to call a professional…

But how do you choose the right company to clean your carpets or upholstery?

Although I’ve already covered why you shouldn’t consider hiring a carpet cleaning machine, you may be surprised to learn that some “professional” carpet cleaners use budget equipment that you could actually hire yourself.

In fact, one of the biggest problems with the carpet cleaning industry is that anybody can hire an under-powered machine, post a few leaflets and start cleaning carpets.

And if the business owner has very limited funds, it is often the case that they haven’t been professionally trained – and some will even be trading uninsured – meaning they offer you no protection against accidental damage or injury.

Needless to say, this is not a risk you would wish to expose yourself to.

And then there’s the carpet cleaning companies that have actually attended industry training courses and do hold full insurance.

Surely they’re all the same aren’t they? And it’s simply a case of booking the cheapest quote?

Not necessarily.

Although many companies may indeed operate equipment that far out-performs basic rental machines, there is still a huge difference in the price (and performance) of professional grade carpet cleaning machines.

Here’s an example of how 3 local carpet cleaning companies may differ in their approach, service levels and results:

Company A.) Operating in the bottom end of the market, this company invests very little in equipment, training or products, and only survives due to the volume of work such cheap prices secure. It goes without saying that results will not match those of a more conscientious carpet cleaner operating a higher standard of equipment. Indeed, the results are often unacceptable and the process may cause damage to expensive furnishings (as with homeowners using rental machines, we often attend homes with carpets that have been damaged by inexperienced budget priced cleaners.)

Company B.)  This company might be operating a reasonably efficient but dated portable electric machine and may have attended a training course several years ago when starting the business. Although not operating at the high-end of the industry, they operate machinery that gets satisfactory results and charge accordingly. Re-investment in the best training, equipment and chemicals is stifled (as are results) due to high running costs and limited repeat business. Sometimes these companies may be more of a general cleaning company – rather than carpet and upholstery cleaning specialists – and therefore their commitment to furthering and improving their knowledge is not what it should be.

Company C.) This company charges a higher price than company A.) or B.) but offers a superior service and attains better results. This is because they constantly reinvest in the best training, machinery and chemicals in the industry and are therefore exposed to higher running costs. For example, while the purchase cost of the carpet cleaning machines of company A.) and B.) is likely to be in the range of £250 – £3000, company C.) may have invested anything from £5,000 – £30,000 in one machine alone. Such an investment means that the results attained are the best they could possibly be and repeat customers are the norm.

These 3 examples paint a very general picture of the carpet cleaning landscape, but I’ve omitted one other important example:

Company D.) The False Advertiser 

The false advertiser can easily be spotted because of their incessant promotions of a SALE that never ends.

The headlines are depressingly predictable:


50% OFF!



This is an unethical approach for two reasons:

The first reason, is that even if they do manage to charge a reasonable price for their service, they are giving you a false impression of the original price. In other words, there was never an original higher price.

The second reason is far more sinister and it involves an illegal practice known as bait-and-switch.

Here’s the official definition:

noun: bait-and-switch
  1. the action (generally illegal) of advertising goods which are an apparent bargain, with the intention of substituting inferior or more expensive goods.

So, in the case of the carpet cleaning industry, a company that is using illegal bait-and-switch tactics would use an eye-catching headline to advertise their services for a bargain price.

An example would be the above mentioned “5 ROOMS FOR £50.”

From my many years of experience, I can guarantee that if such prices were to be completely genuine, the company would be out of business within a year.

The cost of purchasing and maintaining professional grade equipment (and vehicles), along with the advertising costs of acquiring customers via bargain offers, would mean it would prove an incredible feat if they even managed to break even.

But, of course, their aim is not to actually leave your home having only cleaned your 5 rooms for a mere £50.

That price is for their really basic clean.

What they actually want you to do is to opt for their advanced deep clean; at a vastly inflated price.

Here’s the thing:

There is no such thing as an advanced deep clean … Or at least there shouldn’t be.

Every carpet cleaner’s final price should always include performing a full deep carpet clean and extraction, using the best quality chemicals and maximum effort.

Yes, there are sometimes special circumstances when a higher cost may be necessary (an obvious example is if you require Stain Protection applied, or if the carpet cleaner is likely to incur additional costs on a job).

But offering a fictitious headline price for a darkly cloaked, inferior service, with the sole intention of using aggressive sales tactics to inflate the price multiple times, is quite simply illegal.

And by falling for such deceitful tactics, your final bill is almost certainly going to be far higher than if you had chosen to spend a little more with an honest company with a proven track record.

























The Consumer’s Guide To Rug Cleaning

The Consumer’s Guide To Rug Cleaning (And Why Your Rugs Shouldn’t Be Cleaned In Your Home)

People have been beating, cleaning and washing their rugs for centuries.

Clean Your Rugs At Home

Although a high quality rug is a beautiful addition to any home, they are also dirt magnets and require regular maintenance and cleaning in order to preserve their condition and look their very best.

There are various methods of cleaning a rug. Some carpet cleaners may use the same equipment as they do to clean your carpets and suggest cleaning your rug in situ. After all, it’s convenient – and likely to be cheaper than taking away your rug to clean off-site.

But in most cases this isn’t the best approach to cleaning a high quality rug (or indeed any rug).

In this post, I’ll attempt to explain how you can maintain and improve the appearance and the value of your rugs, while discussing our preferred method of rug cleaning.

How to care for your rugs

The most important thing you can do to preserve the condition of your rugs is to vacuum them regularly – at least once per week.

This will help prevent abrasive dust working its way down to the base, causing the wool to wear to down over time (the photo below shows the debris beaten out of a long pile rug we cleaned!)

Rug Dust

Another important point, is to remember to turn your rug over on a clean surface and vacuum the back of the rug. You’ll often find that this will release a lot of dust from the backing.

To remove the dust, simply pull the rug away from the cleaning area and sweep or vacuum up the debris, before repeating the process, often several times – until no more soil is being released from the rug.

If you regularly vacuum your rugs, you’ll prevent fiber damage and they’re going to last much longer.

Should you remove spillages and stains yourself?

Well, there are some common stains that may be present on cheaper polypropylene rugs that can be successfully removed if you have some basic stain removal knowledge…

But we generally recommend (at the very least) that you consult a professional rug cleaning company for advice before adding any chemicals to your rugs (and definitely DO NOT use cheap supermarket stain removal products!)

The common problems with getting your rugs cleaned at home by your local carpet cleaner

It can be tempting to get your rug cleaned by your local carpet cleaning company while they are already in your home cleaning your carpets.

Rug Cleaning

And if your large lounge carpet is only costing £x to clean, then doesn’t it stand to reason that a quick whip over your small rug with a carpet cleaning wand will only cost a small fraction of that amount?

Well, if that’s how they’re going to clean it, then it probably will only cost you a fraction of a large lounge carpet clean – and granted, there may be some occasions when this basic method is all that’s required (ie if your rug has been recently cleaned off site and there are just a  couple of simple fresh stains to remove…)

But most rugs benefit enormously from being cleaned off site because it enables them to be dusted (or “beaten”), vacuumed, wet-cleaned and dried far more effectively.

If your local carpet cleaner is simply vacuuming, spraying and hot water extracting, then your rug will not be thoroughly cleaned, and may take an excessive amount of time to dry.

The most effective way to clean rugs

We believe most rugs should be cleaned out of the home – and that valuable / wool rugs should NEVER be cleaned in the home. Doing so compromises results while lengthening drying time significantly (potentially causing structural and odor issues).

Here’s how we believe most rugs should be professionally cleaned:

Rug inspection & testing 

Before any cleaning takes place, your rug should be assessed to check there is no structural damage to the rug or its fringes.

The dyes of your rugs should then be tested for colorfastness. This will determine the ideal cleaning process to use, along with the most suitable cleaning solutions.


Upon inspection, a rug may have several types of stain that need specialist treatment. This requires the knowledge of a professional who is used to treating and removing stains safely.

Correctly identifying the cause of a stain is important because it means that there is a better chance of removal, while also helping to avoid “setting” the stain, thereby making it permanent.

The first rule of any good rug cleaning technician should be to cause no damage to your rugs.

Dusting & vacuuming: 

Rugs should always be thoroughly dusted to remove ingrained dust and debris.

There are many methods of achieving this.

A good beater bar vacuum cleaner will do a nice (if somewhat time consuming) job…

Some carpet cleaning companies may operate expensive dusting machines that vibrate and that are moved across the surface of the rug.

Or there’s simply the good old fashioned method of rug dusting:

No matter the method, all dry soil must be extracted from the surface and base of your rugs – via dusting and vacuuming – before they are to be wet cleaned.

Cleaning & rinsing

Once your rug has been dusted and any individual stains identified and treated, it is ready for water to be introduced and for it to be pre-sprayed / submerged with a specialist rug cleaning solution that helps break down soiling and prevent colours from running.

This process requires the use of a wet floor area or rug cleaning pit and cannot be performed in your home (unless you’re happy to have inches of water running over your flooring!)

In most cases, the rug will then be agitated and washed with a rotary with specific rug brushes attached or a rug cleaning machine that removes dirt and grime.

Here’s a great example of this process in action:

Once the rug has been thoroughly cleaned, is then rinsed and flushed with clean water, before special attention is paid to cleaning and grooming the delicate fringes.

Extraction & drying

There are various tools that can be used to extract moisture from rugs before the final drying process.

A good carpet cleaning machine with a wand attachment can be suitable for carrying out this process; as can a water claw or centrifuge drying machine.

The most important thing is that as much moisture as possible is removed before the rug is laid or hung to dry.

Some rugs benefit from being laid flat to dry, while others are able to be hung on racks using piping that prevents marking or creasing your rugs.

Rugs Cleaned

In almost all cases, the drying time should be minimized by utilizing powerful air movers and dehumidifiers.

Final rug inspection & packing

Once your rug has been cleaned and dried, it is time for it to be given another careful inspection.

Has the rug retained its structural integrity?

Are there any remaining stains that should have been removed during the cleaning process..?

Indeed, some stubborn stains may require additional treatment.

Once your rug cleaning technician is happy that your rug has been thoroughly cleaned and dried, it is important to protect it from any contamination and dust in the atmosphere.

Rugs Wrapped

Your rug should be rolled and wrapped in clean plastic, or other protective packaging, ready for delivery or pick-up.

I really hope you’ve learned a little something about rug cleaning from this post, and why you might benefit from having your rugs professionally cleaned outside of your home.

For a free quotation for rug cleaning in Cardiff and throughout South Wales, call us today on 0800 028 2788 0r 07530 532208